The paper, printing and publishing industry is one of the largest manufacturing sectors in Australia. The sector employs over 110,000 people in some 5,800 businesses with the value of production over $32 billion.
A survey conducted recently by FedEx showed that:
• 70% of businesses are printing the same amount or more compared to previous years
• 85% of consumers agree that the quality of print indicates the quality of service
• 4 out of 5 small business owners say professional printing helps them stand out
• 9 out of 10 consumers agree there will always be a need for print
Below are the TOP FIVE reasons why printing is still good for business:
1.Makes your brand stand out: Using printed material makes your business stand out – whether it be a premium brochure of large format wallpaper – using a range of printed material to promote your business will enhance your prominence. Printed collateral enables you to market and promote yourself professionally; and provides a level of service that consumers and clients have come to expect.
2.Gives your brand a statement. Print gives your business an image, builds trust and increases visibility. There is a reason it has stood the test of time as a proven marketing strategy. Print is an incredibly valuable communication tool – it engages multiple senses and is something that your customers can hold, feel and even smell.
“Print is reinventing itself to be more vibrant and cutting edge than ever, a force to be reckoned with in a multichannel communications world.”
3.Gets your customers undivided attention. It lets your customers know you’re are a serious business that is reliable and credible. In this technological age, print helps to define your business and give it a physical footprint that you can’t get with digital alone. Printing is personal and guarantees a memorable interaction for your customer.
Print ads stay on kitchen counters and on coffee tables. If your business is looking to build brand recognition or credibility, print advertising is the way to go.
Research has also shown that people reading from printed material will memorise more as the brain connects information to the words position on the page. When reading digitally, the brain tends to scan across words.
4.A high-quality piece of print has an authority. Printed collateral carries a sense of prestige and is eye-catching. It provides lots of opportunities for your business to create beautiful, multi-sensory pieces of work that simply cannot be replicated in any other way. From business cards and brochures, through to premium books, wallpaper, floor decals and banners. Think of it as art for your business.
5.Printed material makes your customers feel special. It gives your customers the opportunity to touch, see and feel your business. Printed material provides an element of luxury and provides customers with an “experience”.