The paper, printing and publishing industry is one of the largest manufacturing sectors in Australia. The sector employs over 110,000 people in some 5,800 businesses with the value of production over $32 billion. A survey conducted recently by FedEx showed that: • 70% of businesses are printing the same amount or more compared to previous years• 85% of consumers agree that the quality of print indicates the quality of service• 4 out of 5 small business owners say professional printing helps them stand out• 9 out of 10 consumers agree there will always be a need for print Below are the TOP FIVE reasons why printing is still good for business: 1.Makes your brand stand out: Using printed material makes your business stand out – whether it be a premium brochure of large format wallpaper – using a range of printed material to promote your business will enhance your prominence. Printed collateral enables you to market and promote yourself professionally; and provides a level of service that consumers and clients have come to expect. 2.Gives your brand a statement. Print gives your business an image, builds trust and increases visibility. There is a reason it has stood the test of … Continue reading PRINTED COMMUNICATION ISN’T GOING ANYWHERE