PRINTED PRODUCT IDEAS FOR LOCAL CANDIDATES INVOLVED IN THE 2024 ELECTION –
With the 2024 Local Government election fast approaching, a strong campaign is highly important.
A mutli-channel advertising strategy is essential for any political candidate to consider when planning their election campaign. In the digital age, many candidates overlook the power traditional printed materials could have for their campaign. When integrated thoughtfully, printed materials can be highly effective in reaching various demographics. Let’s take a look at the benefits printed materials can offer your 2024 Local Government election campaign.
Printed advertising reaches diverse people
Online campaigns can have significant reach, but they aren’t effective for reaching certain demographics, in particular our older citizens who may not be as confident when it comes to technology. It’s important to remember that 17% of Gold Coasters are over 65 and 18% Queensland’s population are over 65. Integrating printed materials like flyers, posters and even press advertising is an effective way to engage and build trust with this demographic.
Printed materials build trust and credibility
One significant benefit of printed materials is that they often hold more trust and credibility. The tangible nature of printed material inherently makes it feel more trustworthy as the information can’t be manipulated after it’s been distributed. Sharing information that communicates your achievements and future plans in a printed format, can help you build credibility with voters.
Direct mail is more memorable
88% of people1 report that they retain information better when they read it on paper vs on a screen. Neuromarketing firm TrueImpact’s study comparing paper marketing (direct mail) with email and digital display marketing found that direct mail required 21% less cognitive effort to process, suggesting that people find it easier to understand information presented in a printed format. The same study also demonstrated that recall was 70% higher for people who had seen the printed mailer when compared with the digital ad formats.
Variable data printing offers a personal and localised approach
When you make the effort to distribute printed materials, it demonstrates a genuine interest in your community. Connect at the grassroot level by using personalised flyers, brochures and direct mail items to show you really understand local issues. Fast Proof Press’ ProStream press offers variable data printing, enabling you to distribute highly personalised letters, calendars, brochures or postcards. Sending mail directly to households can create a deeper connection and is effective in instantly reaching your demographic.
A wide range of print options provide great flexibility
There’s so many unique options available through print, meaning you can pick a medium that really connects and resonates with your audience. From banners and flyers through to magnets, colouring in books, t-shirts and badges, print offers a solution to appeal to a wide range of ages and demographics.
Print media compliments digital campaigns
With the rise of QR codes, consumers of all ages are now confident in using QR codes to access additional information. When you set up trackable QR codes, you can easily monitor the impact and ROI of your print campaign in a way that wasn’t previously possible. You can also use print as a way to share your social media handles and website URL, guiding voters to engage with your online presence.
In summary, there’s so many great ways you can use print to support your election advertising campaign. Print is a proven and effective way to connect with people, especially older Queenslanders. By integrating print into your campaign efforts, you’ll make your campaign more memorable, build trust and demonstrate your deep understanding of local issues.