5 budget-friendly print marketing ideas you can use to win over customers
Print Marketing is one of the oldest and most traditional forms of marketing that uses physically printed media to reach customers on a broad scale. Marketing through print is still one of the most effective and reliable ways to advertise your business. Below you can find some budget friendly marketing ideas that will benefit any business.
1. Business Cards
Business cards are a really simple and affordable print media but are very effective. By handing out your business card when you meet someone it creates a personal connection that is more impactful than any digital connection. You can also leave business cards at other businesses generating leads directly to you. Your business cards will reflect not only who you are but also your business. Using enticing designs and high quality print materials will make your business cards stand out and be memorable.
Image Source: Card Dsgn
2. Loyalty Cards
Like business cards, loyalty cards are another popular print marketing idea that customers will carry in their wallet. These are usually small paper cards that businesses use to reward the customer if they come back regularly. Loyalty cards are ideal for businesses providing a service such as cafes, nail salons, hairdressers and retail stores.
Image Source: Manon Prost
3. Coupon Discount Cards
Having print advertising like discount coupons gives customers an incentive to come to the store. Discount coupons are a great way to attract new customers, boost sales and increase customer loyalty.
Make a mostly digital experience feel personal by adding a printed personalised coupon discount card to your packaging. This can be achieved by designing a printed card that has a blank space for a personalised note with the coupon code included.
Image Source: Karthika S Prem
4. Thank You Cards
Thank you cards and messages placed inside your product’s packaging makes the experience more personal and memorable as it interacts with the customer in a positive way. This is a simple, easy and cost effective marketing method that personalises your brand’s products while showing there is in fact a human on the other end.
We suggest including artwork on one side of your thank you card that will make it hard for your customer to throw out, making them keep your brand collateral forever. That’s what we did for By Elke’s thank you postcards.
Image Source: Fast Proof Press for By Elke
5. Gift Cards
A quality branded gift card with a personalised message is another cost effective print marketing idea for your business. Having a hard copy gift card is more special than opening an emailed gift card.
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