If you’re doubting the benefits of personalisation as an essential part of customer experience, marketing strategy and product design, we’re here to show you that industry data supports customisation as a business must!
Making each client or customer feel special and valued to your brand, through personalisation drives immediate sales as well as long-term relationships, establishes trust and more impactful buyer experiences. Many global and national brands have embraced the benefits of personalisation in their product experience, treating customers to things that feel completely their own.
Brands that have nailed personalisation
Byredo x Mecca Cosmetica
For Valentines Day 2020, Byredo released their “UNNAMED EDP” with Mecca Cosmetica which was delivered in their trademark luxury packaging but also included a set of custom-font stickers so that customers could name the perfume something meaningful, making it their own. Global fashion giant Calvin Klein now custom prints customer names on their underwear bands in their highly recognisable brand font in place of ‘Calvin Klein’.
Luxury fashion retailer, Matches Fashion include handwritten cards and wrapping paper in their online orders, ensuring that every client, no matter where they are in the world, receive a high-end, tailored experience with their brand. Through personalised printed media they are able to establish personal connection from anywhere in the world.
Nutella & Toblerone
Nutella and Toblerone have custom printed labels for their products available for purchase, so customers can print their own name (or someone else’s!) on the product.
In the battle on consumer waste, Frank Green has introduced personalisation and style to their reusable cups after the realisation consumers wish to make the products they use special, personal and their ‘own’.
Personalisation can humanise the “colder” parts of your marketing and communication funnels, such as EDMs, packaging and catalogues, helping people see themselves in your offerings and feel seen. We’ve all received a generic, bland auto-response letter or email and it doesn’t feel inspiring or meaningful.
According to Econsultancy, 93% of companies saw an increase in sales when utilising personalisation in their marketing strategy!
Print is often thought of as a “slower” medium used in marketing and business with time needed to proof, print, pack, kit and distribute, as opposed to the immediacy of online dissemination. With our new printer ‘Oce Pro Stream’ we can print over 1000 sheets a minute. This printer also allows complex data merges meaning that we can utilise your database and customer information in new and innovative ways, to target and personalise printed assets like labels, publications, catalogues, stickers, cards and more.
For example, in the context of an e-commerce fashion brand, you could activate a marketing strategy similar to online targeting methods used in the social media and email space. You now have the power to print a catalogue for an individual customer, on paper of their favourite colour, featuring their name and a selection of products they are most likely to buy, based off of their purchase history. Impactful, economical and timely tailoring opportunities are now accessible through print!
There has never been a better time to start extending personalisation to print. Show customers how passionate you are about your brand and your product by sharing it with them in a considered and unique way. Use innovative marketing strategy to make their experience impactful and build long-term relationships that strengthen your bottom line.